Advanced Aerials SEO Dashboard

Ranking Overview

• 19 keywords ranking in Google (DataForSEO)
• Only 2 keywords in top 10 (branded "advanced aerials" at #6, "tv wall mounting loughton" at #6)
• Strongest positions: location pages (Braintree #10, Loughton #6, Chelmsford #13)
• Weakest: Essex-wide queries (wall mounting #38, aerial install #53, AV install #27)
• Not ranking at all: "tv wall mounting near me" (880 vol), "sky tv installation essex"

Backlink Reality

55 backlinks from 41 domains sounds reasonable. It isn't.

1. Only 5 legitimate referring domains -- colchester.org.uk (rank 51), trustatrader.com (6 links), 1stdirectory.co.uk, intently.co, distrilist.eu. Everything else is spam.
2. 35 domains are junk -- SEO tools, PBN sites, expired domain scrapers (screenshots.wiki, anchorurl.cloud, backlinks-seorank.com, etc.). Zero SEO value.
3. No editorial links -- no local news, no industry blogs, no home improvement sites link to AA.
4. No industry body links -- AA is CAI Plus and TrustMark accredited but neither links back to the site.
5. Anchor text is bare URLs -- 34 of 55 anchors are just "advanced-aerials.co.uk". No keyword-rich anchors at all.

Key Issues

1. Backlink profile is effectively 5 real links -- this is the #1 reason the site can't compete for Essex-wide queries. Competitors have 50-200+ genuine referring domains.
2. Domain rank 68 out of 1000 -- bottom 7%. Directories (Checkatrade, TrustATrader, Yell) rank 800+. Even small local competitors are at 100-200.
3. Essex-wide queries need authority that on-page SEO alone can't provide. The site's content is technically superior to most competitors, but Google trusts sites that other sites link to.
4. Location-specific queries work because competition is lower -- Loughton #6 and Braintree #10 prove the content is good enough when backlink authority matters less.
5. Only 2 Google reviews vs 73 on TrustATrader -- GBP signals are critical for "near me" and local pack. This is the easiest win.

Priority Actions (in order)

1. GOOGLE REVIEWS (Week 1) -- Ask Roger to text every recent customer a Google review link. Target: 20 reviews in 60 days. This directly impacts local pack visibility.
2. DIRECTORY LISTINGS (Week 1-2) -- Submit to Yell.com, Bing Places, Apple Maps, FreeIndex, LinkedIn company page. Each is a real referring domain with authority. Currently AA has 5 real links; this doubles it.
3. GBP OPTIMISATION (Week 1) -- Verify primary category, add fresh project photos, add all service areas, link service pages. "tv wall mounting near me" (880 vol) requires strong GBP signals.
4. INDUSTRY BODY LINKS (Week 2-3) -- Contact CAI and TrustMark to ensure the accredited trader listing links back to the website. These are high-authority, relevant, editorial-quality links.
5. LOCAL LINK BUILDING (Month 2+) -- colchester.org.uk already links to AA (rank 51, the best link). Find similar local portals: Essex business directories, Tiptree village sites, Colchester business forums. Each quality local link is worth more than 35 spam links combined.
6. STRENGTHEN HUB PAGES (Month 2) -- "tv wall mounting essex" currently ranks the gallery page. Move Essex-targeting signals to the hub page. Location pages (Loughton, Braintree) are proving the content depth strategy works.
7. FIX INFORMATIONAL TRAP (Month 2) -- Plasterboard page gets 1,257 impressions but 2 clicks. Reframe CTAs throughout the article, not just at the bottom. This traffic will never buy, but it could build brand awareness if the CTA is visible.